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Description: Sports teams, buffeted by the pandemic, need money. And, after a blockbuster year, cryptocurrency investors have a lot of it. For digital currencies to continue that upward trajectory, however, they need to “expand the investor base”—a euphemism for finding new and, almost by definition, less sophisticated investors willing to pump up the price of Bitcoin, Ethereum, Dogecoin, and any other cryptocurrency that is the flavor of the day.

Source: Bloomberg.com

Date: Sep 08, 2021

Link: https://www.bloomberg.com/news/articles/2021-09-07/crypto-investors-target-pro-baseball-basketball-wrestling-to-reach-more-fans?srnd=businessweek-v2

Questions for discussion:

  • What does the article say about the possible future of cryptocurrencies?
  • How should traditional investors look at this development and its affect on prices?

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