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Description: Prices of goods online have now risen for an unprecedented 15 consecutive months, following what was a historical period of declines, according to a new report from Adobe Digital Insights.

Source: CNBC.com – video report

Date: Sep 15, 2021

Link: https://www.cnbc.com/2021/09/15/how-inflation-is-hitting-online-prices-of-apparel-to-furniture.html

Questions for discussion:

  • How would you explain the distribution of price changes by product categories?
  • How might this affect future consumer spending?
  • How should marketers respond to this information?
  • How should investors?

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