Posted by & filed under Company Analysis, Financial analysis, Financial Planning, Growth & Valuation, Industry Analysis, Management Issues.

Description: Shares of Hertz Global on Tuesday were up by as much as 13.3% after the car rental company named former Ford CEO Mark Fields as its interim chief executive officer.

Source: CNBC.com – video report

Date: Oct 05, 2021

Link: https://www.cnbc.com/2021/10/05/hertz-names-ex-ford-ceo-mark-fields-as-interim-ceo.html

Questions for discussion:

  • Why did the stock price jump?
  • Do think the firm can recover?
  • What can be done to mitigate the financial strain on the firm?
  • What marketing suggestions would suggest to management?

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