Description: Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date.
Source: CNBC.com – video report
Date: Nov 01, 2021
Link: https://www.cnbc.com/2021/11/01/coca-cola-buys-full-control-of-bodyarmor-for-5point6-billion-.html
Questions for discussion:
- Why is Coca Cola buying this company?
- How does it fit with plans for greater growth and diversification of brands and products?
- Do you think this acquisition will cannibalize other brands owned by the company?
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