Description: First, there was greenwashing — a term referring to deceptive marketing campaigns and other performative gestures by companies to make consumers and investors believe that they are environmentally responsible. Now, there is greenhushing. And it’s also a problem.
Source: knowledge.wharton.upenn.edu
Date: Nov 09, 2022
Link: https://knowledge.wharton.upenn.edu/article/greenhushing-why-some-firms-keep-quiet-about-esg/
Questions for discussion:
- What are the basic issues facing companies when any “cause” is part of their decision-making?
- What does the article advise company managers facing these sorts of challenges?
- How should managers deal with the needs and opinions of its stakeholders, in your opinion?
Leave a Reply