Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB).
Date: Jan 19, 2023
Questions for discussion:
- Summarize the marketing issues facing the wine industry and alcohol consumption in general.
- What would you advise the wine industry at this time?
- Do you think alcohol consumption will go the same way as tobacco?