Annual Silicon Valley Bank Report Paints Sober Picture For Wine

Posted January 22nd, 2023 by Brahm Canzer & filed under Company Analysis, Financial analysis, Governments & Regulators, Growth & Valuation, Industry Analysis, Management Issues, Personal Finance.

Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB).

Source: Mediapost.com

Date: Jan 19, 2023

Link: https://www.mediapost.com/publications/article/381730/annual-silicon-valley-bank-report-paints-sober-pic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

Summarize the marketing issues facing the wine industry and alcohol consumption in general.
What would you advise the wine industry at this time?
Do you think alcohol consumption will go the same way as tobacco?