Description: Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves.

Source: Insiderintelligence.com

Date: Feb 16, 2023

Link: https://www.insiderintelligence.com/content/microsoft-advertising-moves-5-charts?utm_source=email&utm_medium=email&utm_campaign=eDaily%202.23.2023&utm_id=eDaily%202.23.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29

Questions for discussion:

• Where is Microsoft in the advertising competition space?
• What do the charts say about the potential of AI to boost Microsoft earnings through advertising-search?
• Does this information suggest a good time to buy Microsoft or to sell other competitors, in your opinion