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Description: Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves.


Date: Feb 16, 2023


Questions for discussion:

  • Where is Microsoft in the advertising competition space?
  • What do the charts say about the potential of AI to boost Microsoft earnings through advertising-search?
  • Does this information suggest a good time to buy Microsoft or to sell other competitors, in your opinion

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