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Description: To save Chrysler Group LLC, Chief Executive Officer Sergio Marchionne has to create a mid-size sedan that can compete with the world’s best. It’s a three- to five-year job, and he may have two years to do it.


Date: 9/14/2009

Keys: Management, investing, marketing


Questions for discussion:

  • Summarize the strategies that are supposed to fix Chrysler?
  •  Do you think they will be successful? Explain your answer.
  • Do you think the cash plans are sufficient or will Fiat eventually invest cash into Chrysler?

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