Description: To save Chrysler Group LLC, Chief Executive Officer Sergio Marchionne has to create a mid-size sedan that can compete with the worldâ€™s best. Itâ€™s a three- to five-year job, and he may have two years to do it.
Keys: Management, investing, marketing
Questions for discussion:
- Summarize the strategies that are supposed to fix Chrysler?
- Â Do you think they will be successful? Explain your answer.
- Do you think the cash plans are sufficient or will Fiat eventually invest cash into Chrysler?