Description:Â CEO Carol Bartz explains why her company formed a partnership with Microsoft one year after their initial offer.
Source: CNNMoney â€“ video report
Keys:Â Mergers & acquisitions, strategic planning
Questions for discussion:Â
- Summarize the advantages and disadvantages of the partnership for both firms from a strategic planning point of view? Explain your answer.
- Do you believe that this deal benefits one firm more than the other? Explain your thinking.