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Description:  CEO Carol Bartz explains why her company formed a partnership with Microsoft one year after their initial offer.

Source: CNNMoney – video report
 
Date: 9/16/2009

Keys:  Mergers & acquisitions, strategic planning

Link: http://money.cnn.com/video/fortune/2009/09/16/f_mpw_bartz_microsoft.fortune/

Questions for discussion: 

  • Summarize the advantages and disadvantages of the partnership for both firms from a strategic planning point of view? Explain your answer.
  • Do you believe that this deal benefits one firm more than the other? Explain your thinking.

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