Posted by & filed under Uncategorized.

Description:  CEO Carol Bartz explains why her company formed a partnership with Microsoft one year after their initial offer.

Source: CNNMoney – video report
Date: 9/16/2009

Keys:  Mergers & acquisitions, strategic planning


Questions for discussion: 

  • Summarize the advantages and disadvantages of the partnership for both firms from a strategic planning point of view? Explain your answer.
  • Do you believe that this deal benefits one firm more than the other? Explain your thinking.

Leave a Reply

Your email address will not be published. Required fields are marked *