Posted by & filed under Uncategorized.

Description: Italy’s Ferrero and U.S.-based Hershey Co are considering a bid for chocolatier Cadbury Plc (CBRY.L), but Kraft Foods Inc (KFT.N) is still seen as the front-runner with its $16.8 billion hostile offer.


Date: 11/18/2009


Questions for discussion:

  • Summarize the financial reasons favouring the acquisition of Cadbury by Ferrero and by Hershey.
  • Which firm do you believe would derive the greater financial benefit from the acquisition? Explain your thinking.

Leave a Reply

Your email address will not be published. Required fields are marked *