Description:  Although the memory of Lehman Brothers’ 2008 collapse may be fading on Wall Street, the shock still lingers on Main Street—and may again be hurting ordinary investors. A new survey of individual investors is a reminder of just how much we are primal creatures that remember the pain of loss more than the joy of gains

Source: Businessweek.com

Date: Sep 19, 2012

Link:  http://www.businessweek.com/articles/2012-09-19/stung-by-loss-main-street-investors-dont-see-markets-rebound#r=hpt-fs

Questions for Discussions:

• What is the significance of the lack of response by small investors to stock market performance?
• What is the explanation for this behavior?
• Do you believe it is likely to remain true for many more years to come?