Description:   It is an indelible image of the financial crisis: a bird’s-eye view of the backyards of foreclosed houses, their in-ground pools festering with algae and mosquitoes. In Northern Virginia, Marcus Sheridan was in the financial storm.

Source:  NYTimes.com

Date: Feb 27, 2013

Link: http://www.nytimes.com/2013/02/28/business/smallbusiness/increasing-sales-by-answering-customers-questions.html?ref=smallbusiness

Questions for Discussions:

• How should financial managers structure budgeting for this marketing activity in order to be able to track costs and measure ROI?
• How different is the task of monitoring this sort of activity in comparison to other costs?