Description: It is an indelible image of the financial crisis: a bird’s-eye view of the backyards of foreclosed houses, their in-ground pools festering with algae and mosquitoes. In Northern Virginia, Marcus Sheridan was in the financial storm.
Date: Feb 27, 2013
Questions for Discussions:
- How should financial managers structure budgeting for this marketing activity in order to be able to track costs and measure ROI?
- How different is the task of monitoring this sort of activity in comparison to other costs?