Description: Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year.

Source: Bloomberg.com

Date: May 07, 2013

Link: http://www.bloomberg.com/news/2013-05-07/online-video-ad-startups-seen-near-ipos-challenging-google-tech.html

Questions for Discussions:

• Do you think these IPOs are good investments?
• How can they distinguish themselves from Google?