Description: Commentary: Kraft exec won’t make zombie story any less cheesy

Source: Marketwatch.com

Date: August 07, 2013

Link: http://www.marketwatch.com/story/its-dawn-of-the-dead-for-jc-penney-2013-08-07?siteid=nwtwk

Questions for Discussions:

• What is the financial state of the firm and the reasons given for its condition?
• How critical is “management” of the firm to any chance of recovery?
• Would you be an investor today?