Posted by & filed under Company Analysis, Management Issues.

Description:  ADVERTISING, journalism and technology continue to converge. The latest example: Vice Media’s acquisition of Carrot Creative, a digital agency that creates apps, websites and games for media companies and brands.

Source:  NYTimes.com

Date: Dec 10, 2013

Link: http://www.nytimes.com/2013/12/11/business/media/vice-media-buys-a-tech-company-to-experiment-with-content-distribution.html?hpw&rref=technology&_r=0

Questions for Discussions:

  • Does this merger makes sense in your opinion?
  • What is the direction Vice seems to be heading with respect to online content development and advertising?
  • Do you think this is the future of media?
  • Do you think this revenue stream can “replace” lost adverting streams in media?

 

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