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Description: After 19 seasons in the NBA, O’Neal retired in 2011. He was one of the most dominant big men in the history of the game, a 7-foot-1, 325-pound behemoth with quick feet and explosive power. He won four championships and a Most Valuable Player award, played in 15 All-Star games, scored 28,596 points, and collected $292 million in paychecks from six teams. O’Neal is still hustling. During four days in New Orleans, he’ll make three stops on his never-ending promotional tour and be on national television every night.

Source: Businessweek.com

Date: Apr 24, 2014

Link: http://www.businessweek.com/articles/2014-04-24/retired-shaquille-oneal-cultivates-fame-and-fortune#p1

Questions for Discussions:

  • Summarize the financial deals celebrities like Shaq can generate during and after their performing days are over?
  • Why do these payments make financial sense for the businesses that sign up with them?
  • What are there risks involved for both sides?

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