Description: It’s the most successful Kickstarter campaign ever. The Coolest Cooler (yes, a cooler) raised $13.3 million in its 52-day run. The previous record holder, the Pebble smartwatch raised $10.2 million in 2012.
Source: CNNMoney.com – video report
Date: August 29, 2014
Questions for discussion:
- How is Kickstarter helping finance entrepreneurs?
- Do you think it can ever grow past the current record level of fundraising?