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Description: It’s the most successful Kickstarter campaign ever. The Coolest Cooler (yes, a cooler) raised $13.3 million in its 52-day run. The previous record holder, the Pebble smartwatch raised $10.2 million in 2012.

Source: CNNMoney.com – video report

Date: August 29, 2014

Link: http://money.cnn.com/2014/08/29/smallbusiness/coolest-cooler-kickstarter-campaign-ends/index.html?iid=Lead

Questions for discussion:

  • How is Kickstarter helping finance entrepreneurs?
  • Do you think it can ever grow past the current record level of fundraising?

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