Description: The service creates an instant audience for new mobile marketing and customer loyalty apps, like those used by automotive retailer Pep Boys to steer campaigns.

Source: Fortune.com

Date: Sep 26, 2014

Link: http://fortune.com/2014/09/26/digital-marketing-apple-pay/

Questions for Discussions:

• How might Apply Pay affect cash flow at Apple?
• Do you think it represents a significant growth opportunity for investors?