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Description: Coca-Cola needs to show consumers (and investors) that the company is more than just a maker of sugary sodas. Could food and booze soon be part of the Coke brand family

Source: CNNMoney.com – video report

Date: Nov 15, 2017

Link: http://money.cnn.com/2017/11/15/investing/coca-cola-investor-day/index.html

Questions for discussion:

  • Why should the firm be looking at acquisitions rather than developing new products?
  • Specifically, which companies do you think would be a good fit for Coca-Cola in a merger? Why?

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