Description: Coca-Cola needs to show consumers (and investors) that the company is more than just a maker of sugary sodas. Could food and booze soon be part of the Coke brand family
Source: CNNMoney.com – video report
Date: Nov 15, 2017
Questions for discussion:
- Why should the firm be looking at acquisitions rather than developing new products?
- Specifically, which companies do you think would be a good fit for Coca-Cola in a merger? Why?