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Description:  Apple Inc. gave an underwhelming forecast for the key holiday period suggesting weaker-than-expected demand for pricier new iPhones. The company further stoked concerns by saying it will stop reporting unit sales of its most-important product.

Source: Bloomberg.com – video report

Date: Nov 01, 2018

Link: https://www.bloomberg.com/news/articles/2018-11-01/apple-holiday-forecast-misses-analysts-estimates-shares-fall

Questions for discussion:

  • Why did Apple share value fall?
  • Do you think the market overreacted to the announcements?
  • What would you advise current shareholders do now?
  • Would you advise new investors to take advantage of the price drop?

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