Description:  Apple Inc. gave an underwhelming forecast for the key holiday period suggesting weaker-than-expected demand for pricier new iPhones. The company further stoked concerns by saying it will stop reporting unit sales of its most-important product.

Source: Bloomberg.com – video report

Date: Nov 01, 2018

Link: https://www.bloomberg.com/news/articles/2018-11-01/apple-holiday-forecast-misses-analysts-estimates-shares-fall

Questions for discussion:

• Why did Apple share value fall?
• Do you think the market overreacted to the announcements?
• What would you advise current shareholders do now?
• Would you advise new investors to take advantage of the price drop?