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Description: TORONTO — Amazon is raising the price of its Prime membership in Canada.
The e-commerce giant’s subscription service, which offers free shipment on many items, access to its Prime Video streaming platform and an array of other benefits, will begin phasing in higher fees for new subscribers immediately.


Date: Apr 08, 2022


Questions for discussion:

  • How do you think this price increase will affect Amazon customers and the firm’s operations?
  • Do you think it is a smart decision to boost revenues or an error in marketing judgement? Discuss.

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