Description: Tiger Woods’ and Rory McIlroy’s new sports startup — which is already planning a new golf league — is drawing some big-name investors.

Source: CNBC.com

Date: Nov 02, 2022

Link: https://www.cnbc.com/2022/11/02/serena-williams-justin-timberlake-invest-in-tiger-woods-new-venture.html

Questions for discussion:

What would you do with this concept in sports marketing? Where would you begin?

What is the value of all of these celebrity owner-participants?