Description:Â NBC pays millions to broadcast one of the most mediocre teams in football
Source:Â Businessweek.com
Date: 09/08/2011
Link:Â http://www.businessweek.com/magazine/notre-dame-the-fleecing-irish-09082011.html
Questions for discussion:
- What does this report suggest about the issues surrounding evaluating college football broadcast rights?
- How would you go about calculating the value of a contract?
- What recommendations would you make to NBC and to colleges?
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