Description: Given how things often go in Silicon Valley, Fitbit shouldn’t be here. It started selling wearable activity trackers when other hardware startups struggled for funding.

Source: Forbes.com

Date: Jan 08, 2016

Link: http://www.forbes.com/sites/parmyolson/2016/01/08/fitbit-wearables-corporate-wellness/

Questions for Discussions:

• Summarize the reasons for the firm’s financial success.
• How secure is the connection with corporate wellness?
• Should the firm be looking for a merger? If so, with which other firm?