Description: Rivian Automotive will make its market debut Wednesday, in what’s expected to be one of the biggest IPOs of the year.
Source: CNBC.com – video report
Date: Nov 10, 2021
Link: https://www.cnbc.com/2021/11/10/amazon-backed-ev-start-up-rivian-set-to-go-public-.html
Questions for discussion:
- What advantage does the company have by way of its relationship with Amazon and Ford?
- How should marketers at the firm deal with the connection to Amazon and Ford?
- What are the investment risks associated with the stock at this time?
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