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Description: Alex Rodrigues knows all about automation. It’s a fascination that began back when he was a kid in suburban Alberta, building his own working robot in the seventh grade.

​Source: BNNBloomberg.ca – video report

Date: Nov 01, 2021

Link: https://www.bnnbloomberg.ca/this-26-year-old-canadian-ceo-is-taking-his-autonomous-truck-company-public-in-us-5b-deal-1.1680604

Questions for discussion:

  • How will this technology change the transportation industry, from an operating cost point of view?
  • Do you think Embark represents a good investment opportunity?
  • What are the competitive advantages the firm enjoys?

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