Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success.

Source: NYTimes.com

Date: April 15, 2022

Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html

Questions for discussion:

• What has happened to the bookselling business and to Barnes & Noble in particular?
• How have companies responded?
• Do you think this strategic thinking has longer-term chances for sustainability?
• What would you advise Barnes & Noble?