Description: With inflation continuing to hover near 40-year highs, consumers seek out savings wherever they can find them — except for one surprising segment.

Source: MediaPost.com

Date: Sep 15, 2022

Link: https://www.mediapost.com/publications/article/377781/cash-strapped-consumers-seek-simple-pleasures.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=127642&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

• How have consumers reacted to inflation, according to the article?
• How have marketers succeeded in this pricing environment?
• What else does the article suggest to marketers?
• What does this suggest to investors looking for winners in this inflationary environment?