Description: Not too long ago, Virgin Orbit was in rarified air among U.S. rocket builders, and executives were in New York celebrating its public stock debut. The scene was true to the marketing pizazz that has helped Sir Richard Branson build his Virgin empire of companies, showcasing with a rocket model in the middle of Times Square.
Date: Mar 31, 2023
Questions for discussion:
- Why did the company fail, according to the report?
- Was there a financial strategy that could have worked?
- What does this failure signal to investors, in your opinion?